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Smarter Small Biz/Online Marketing (Demystified!)
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  • $49

Online Marketing (Demystified!)

  • Course

Learn how to market your business online with confidence! This course covers essential strategies for social media, email marketing, content creation, SEO, and more. Whether you're just getting started or want better results, you'll walk away with practical skills you can apply right away to grow your audience and increase sales.
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Course Outline

Introduction

How the Course Works
    Preview
    What You'll Get Out of This Course
      Preview

      Introduction to Online Marketing

      What Exactly is Online Marketing Anyway?
        Benefits of Digital Marketing vs. Traditional Marketing
          Understanding the Customer Journey
            Choosing the Right Channels for Your Business

              Building a Strong Online Presence

              Creating a Brand Identity Online
                Website Fundamentals & Best Practices
                  Mobile Optimization and User Experience
                    Landing Pages that Convert

                      Search Engine Optimization (SEO)

                      SEO (Search Engine Optimization) for Small Business Success
                        Local SEO for Small Businesses
                          Free Tools for SEO Research and Monitoring

                            Content Marketing

                            Creating and Repurposing Content
                              Social Media Marketing 101
                                Building and Growing Your Email List
                                  Introduction to Paid Advertising
                                    Using Data to Grow Your Business

                                      Next Steps

                                      Take that next steps putting this knowledge to use!

                                      Online Marketing Tools
                                        Sample Marketing Plan