Smarter Small Biz/Online Marketing (Demystified!)

  • $49

Online Marketing (Demystified!)

  • Course

Learn how to market your business online with confidence! This course covers essential strategies for social media, email marketing, content creation, SEO, and more. Whether you're just getting started or want better results, you'll walk away with practical skills you can apply right away to grow your audience and increase sales.

Course Outline

Introduction

How the Course Works
Preview
What You'll Get Out of This Course
Preview

Introduction to Online Marketing

What Exactly is Online Marketing Anyway?
Benefits of Digital Marketing vs. Traditional Marketing
Understanding the Customer Journey
Choosing the Right Channels for Your Business

Building a Strong Online Presence

Creating a Brand Identity Online
Website Fundamentals & Best Practices
Mobile Optimization and User Experience
Landing Pages that Convert

Search Engine Optimization (SEO)

SEO (Search Engine Optimization) for Small Business Success
Local SEO for Small Businesses
Free Tools for SEO Research and Monitoring

Content Marketing

Creating and Repurposing Content
Social Media Marketing 101
Building and Growing Your Email List
Introduction to Paid Advertising
Using Data to Grow Your Business

Next Steps

Take that next steps putting this knowledge to use!

Online Marketing Tools
Sample Marketing Plan