Online Marketing (Demystified!)
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Introduction

How the Course Works
What You'll Get Out of This Course
Introduction to Online Marketing

What Exactly is Online Marketing Anyway?
Benefits of Digital Marketing vs. Traditional Marketing
Understanding the Customer Journey
Choosing the Right Channels for Your Business
Building a Strong Online Presence

Creating a Brand Identity Online
Website Fundamentals & Best Practices
Mobile Optimization and User Experience
Landing Pages that Convert
Search Engine Optimization (SEO)

SEO (Search Engine Optimization) for Small Business Success
Local SEO for Small Businesses
Free Tools for SEO Research and Monitoring
Content Marketing

Creating and Repurposing Content
Social Media Marketing 101
Building and Growing Your Email List
Introduction to Paid Advertising
Using Data to Grow Your Business
Next Steps

Online Marketing Tools
Sample Marketing Plan

Building a Strong Online Presence

4 Lessons